Project

2. What features and functionality do you think you'll need: (tick all that apply)
1 = must have 2 = would like, but not essential at this stage 3 = possibly / not sure 4 = don't need
1	2	3	4	Identity
				Branding
				Naming
				Logo Design
1	2	3	4	Design Requirements
				Information Architecture (navigation, organization, restructuring)
				Graphic Design
				Audio/Video Development
				3D Modeling/Animation
				Flash or Other Animation
				Content Development
				Chat or Discussion Areas
				Transactions (catalog and shopping cart)
				Search Engine
				Localisation/Globalisation
				Other (describe: )
1	2	3	4	Functional (Back-End) Requirements
				Database Design and Integration
				Commerce Engine
				Community Tool Development (message boards, chat, etc.)
				Advertising and Sponsor Management
				Traffic Logging and Analysis
				User Tracking (including cookies)
				Java or Application Development
				Security
				Web Hosting Recommendation/Assistance
				Technology Tool Research and Recommendations
				Other (describe: )
1	2	3	4	Marketing Strategy
				Release Strategy and Project Plan
				Brand Strategy
				Online Identity Guidelines
				Content and Editorial Strategy
				Community Model
				Commerce and Merchandising Plan
				Media Strategy (Offline)
				Staffing Plan
1	2	3	4	Other Needs
				Editorial Review
				Usability Testing
				Regular Maintenance

3. What are your long-term objectives for this project: (tick all that apply)
Create a new marketing presence on the Internet.
Develop a strong online brand (or division or product).
Reposition an existing marketing presence on the Internet.
Internationalise a site or portion of a site.
Develop one-to-one marketing initiatives and relationships.
Provide extensive customer sales or support functions.
Provide detailed product or catalog-based information.
Establish personal contact with visitors and elicit feedback.
Develop or improve online experience or online consumer purchase experience.
Build a community for a particular affinity group (such as specific types of customers or strategic partners).
Establish and maintain a technological edge over your competitors.
Other (please describe: ).

4. What are your revenue or cost-savings goals and objectives: (tick all that apply)
Develop advertising-based revenue.
Develop merchant or customer listing revenue.
Develop direct sales revenue for: company group; division; product etc.
Develop subscription or other ancillary, transaction-based revenue.
Reduce traditional sales or support costs.
Increase the productivity of internal operations (for group/division).
Increase traffic to site (number of customers per in the first after launch).
Increase total sales (sales goals targets by in the first after launch).
Other (please describe: ).

2. Your secondary target audience?

3. If this is a commerce site, describe their current buying experience and subsequent needs:

4. Have you conducted any market research to define your audience(s)? If so, please share.

5. What are the top four reasons first-time users would come to the site?

6. What are the top four reasons first-time users would become loyal return customers?

7. What would be the barriers, if any, to acceptance?

2. Who are your biggest competitors?

3. What do you like/dislike about their sites?

4. How do you see yourself defining a competitive advantage within this industry?

2. If your site was a piece of music, what style would it be? (classical, hard rock, etc.)

2. Do you use an advertising agency, or brand design firm? If so, how involved will they be in the development or redesign of your website?

3. How do you plan to promote your product and/or site? (Do you have a media budget, marketing/promotional strategy, and PR plan?)

4. Which traditional media methods will you use to drive traffic to your site? (tick all that apply)
Advertising: Print; Radio; TV; Outdoor signage campaigns
Direct Mail
In-store promotions
Giveaways
Events
Word of mouth
Other (please describe: )

5. Do you have examples of other sites that you find appealing? If so, please identify them and why they are attractive to you.

2. Do you have additional budgets allocated for:
media?
hosting?
maintenance?

2. What is your estimate launch date: or Don't know what is feasible yet

3. Are there any external factors driving your launch date? (product launches, industry shows, etc.)

2. What legacy systems or databases are currently in place?

3. Do you have target platforms or browsers?

2. Are there other known details you would want to tell a prospective vendor?