Breakneck technological development has thrust the corporate world into a realm in which survival now means more than competing with the business down the street.

Media convergence has forced businesses and individuals alike to pursue their marketing endeavours online. Of course, the Web is not a place for the squeamish.

More so than any medium in history, the Web has evolved into a true public forum, wherein information, in the form of video, audio, text, animation or real-time interaction has been fused with a democratic ideal that allows virtually anyone to establish an online presence.

In terms of competition, this has established a global marketplace, forcing traders of goods, services and information to sacrifice the comfort of geography for the unpredictability of an intangible cyberspace or information superhighway.

Certainly, the risks, expenses and other barriers to entry that face today's business are great, while many establish corporations have failed to uphold their powerful brand identities during the economic shift towards an online marketplace. Those who remained on the cutting edge of technology have reaped the greatest rewards.

Of course, keeping up with technology and maintaining focus on the task at hand is not easy, unless you work with people who specialise in digital media and technologies.

Para-Noir Productions has been established to thrust your identity into the new Millennium. You remain focussed on what you do best - whether it be customer service, manufacturing, retail, writing or whatever - and we work in your shadow to create a powerful online identity for your organisation.

The Para-Noir team possesses years of experience in the worlds of commercial 3D animation, digital video production, graphic design, web development and online advertising, as well as being an established force in print media.